The Rock’s Movie ‘Franchise Viagra’ Effect: A Scientific Examination

05.29.15 4 years ago 12 Comments

The term “Franchise Viagra” means exactly what you think it does: before a dose of what The Rock is perpetually cooking (swagger, charm, muscles, eyebrow), a franchise would dangle limply. After? Enhanced performance.

Here’s a look at the franchises that Dwayne Johnson has rescued and how they approximately did at the domestic box office pre and post-Rock.

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