EA’s Madden GIF generator was also underwritten by the NFL and Google, who should have seen this coming. You could say this promotion has backfired, or you could say they had to know exactly what they were doing. After what happened with Lay’s Do Us A Flavor and Pacific Rim‘s Jaeger designer, companies seeking to crowdsource free viral content would be wise to just roll with it when we oblige with maximum snark.
Our favorite Madden GIFerator entries are collected below, with each source credited under the bottom left corner of the GIF. Thanks to Polygon for the assist.
Boys becoming men. Men becoming wolves.