https://twitter.com/dallascowboys/status/722035562664697856
Never tweet.
Where to begin with this? Immediately, I popped the text into an Internet search, because maybe it was song lyrics I didn’t know. Nope. These were words created originally and likely with weeks of discussion by the Dallas Cowboys marketing and social teams in an effort to connect with casuals in a brand activation campaign.
“Today we step out of the shadow.” What? You’re the Dallas Cowboys. You are arguably one of the five most well-known sports franchises on the planet. Are you stepping out of the shadow of the monstrosity you call a stadium? The one you cast over yourselves by employing Greg Hardy and saying he was a leader?
Who is on notice? The beginning of what? It’s April. OTAs? Go away, Cowboys. We have NHL/NBA playoffs and the hope of early-season baseball to tide us over until you go 8-8 next season. Leave us be. And don’t even get me started on the chain over the Star. I’m not sure what that represents, but it can’t be anything good.
You know what is good, though? People reacting to the tweet. In that case, you should tweet.
never change @dallascowboys pic.twitter.com/tqvbA6OxPh
— Danny (@recordsANDradio) April 18, 2016
https://twitter.com/AnthonyRaposa/status/722038611529633793
.@dallascowboys pic.twitter.com/V8aluC86SW
— Ryan Krebs (@Hoigaard) April 18, 2016
The replies to the original tweet were good, as were people who chose to express their feelings in other ways.
https://twitter.com/Tina4for4_/status/722045383690620930
Today I made coffee.
Today is a new era.
Today I need to get gas.
Today defines greatness.
Today is pajama day. https://t.co/D4Nbm8Ex7H— Zoo With Roy (@zoowithroy) April 18, 2016
America’s team, baby!
RT @dallascowboys Today we step out of the shadow.
Today we put others on notice.
Today marks the beginning. pic.twitter.com/OB3pi46dXB— Jerome’s Friend (@JeromesFriend) April 18, 2016
