We’re a month away from watching Ashton Kutcher wear a turtleneck and pretend he’s Steve Jobs in the new film Jobs, so it’s crunch time for the marketing department to really start pumping out the clever ideas to make us think that this isn’t just Michael Kelso with a beard talking about computers. And what better way to remind us that Jobs was a computer pioneer than by releasing a 15-second trailer on Instagram?
Kids these days don’t need to go all the way to YouTube to watch the full trailer for Jobs, when all they need to know is that Kutcher yells a lot and looks really upset and stands in a field and then sounds like he’s crying. I think that sums the Apple icon up perfectly.