Yes, you are seeing an Angry Bird, in a Jedi robe, firing up a lightsaber.
Apparently we will learn more about this come Monday, but really, that GIF up above tells you everything you need to know.
I think a better question is why this is happening in the first place.
I long ago accepted that George Lucas views Star Wars as a children’s franchise to be squeezed of every cent imaginable for those edgy indie movies he keeps claiming he’ll make any day now. It’s like he only had one idea and can’t think of anything else that seems remotely profitable.
But come on. “Angry Birds: Star Wars?” I’m starting to wonder if he’s got gambling debts.
I don’t mean to hate on Angry Birds, which is undeniably the Tetris of modern times in terms of exposure, popularity, and reach. It’s a good game; sturdy, well, designed, a bit cutesy but the same is true of Mario.
At the same time, though, Rovio seems to want to have their cake and eat it too: They don’t want to be defined by one game and yet they’ll race to any opportunity to squeeze the eagle until it screams. It’s like they’ve feel they’ve only got one idea that’s remotely profi-