Sometimes, you take advantage of a moment, and you do something different with your marketing.
Tonight's final episode of “Mad Men” is a big deal for fans of the show, and even if you're not a fan, you're probably well aware by this point that the show is ending. It's not going to be a cultural event on the same scale as the end of “MASH” or “The Fugitive,” but for people who have been with it since the start, “Mad Men” represents a particular voice that will be greatly missed from the larger cultural conversation.
It was very canny, then, of the people behind this summer's “Hitman: Agent 47,” to put together this ode to the show's unmistakable opening title sequence:
Nicely done. I assume all involved will be pinned to their TVs tonight with the rest of us to see what happens with Don Draper and the rest.
“Hitman: Agent 47” is in theaters August 21, 2015.