Song Of The Day: This Battles music video is kind of amazing

09.07.11 5 years ago

Battles has just released the music video to “My Machines,” in a joint endeavor with the Creators Project, and it’s kind of amazing.

Directed by filmmaking duo Daniels — who have helmed one of my favorite vids from Chromeo — this Gary Numan-featuring “single-shot” clip is full of as much churning anxiety as the song itself. It involves one man, his groceries and an escalator that may end his life.

What I especially love is Numan’s apparent disinterest in the man’s fateful journey. Talk about cold pop.

“My Machines” is from Battles “Gloss Drop,” released through Warp earlier this year; it’s also been released as a limited edition 12″… limited in that its stock was part of the losses in that Sony DADC warehouse fire in London during the riots last month.

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