During Sunday (February 6) night’s Super Bowl telecast, FOX took the opportunity to plug for most of the key pieces of its present.
“Glee,” “The Chicago Code,” “American Idol,” “House,” “Fringe,” “Raising Hope” and “Bones” all got advertising exposure.
But FOX also used 2011’s most-watched night of television to promote a few key pieces of the network’s future strategy.
In the second half of a competitive game between the Steelers and Packers, FOX teased the Fall 2011 premiere of “The X Factor,” touting the return of Simon Cowell (since the show has no other footage to promote).
In addition, the network also gave viewers their first glimpse at “Terra Nova,” the Steven Spielberg-produced time travel series that will launch as a limited event in May and will then premiere its regular run in the fall of 2011.
The “Terra Nova” teaser, featuring only fleeting glimpses at dinosaurs, is featured above, while the “X Factor” trailer is below.