In case you don’t own a television, haven’t spoken to another human being in at least a year, and you never ever leave your home, you might not know that Anchorman: The Legend Continues opens on December 20. Otherwise, chances are that you have seen no less than 8 billion marketing efforts involving the main character of Anchorman, Ron Burgundy, from his Dodge Durango ads and his own brand of Scotch to his Ben & Jerry’s ice cream flavor and him calling Canada’s curling trials. There is absolutely no doubt that Paramount wants everyone on planet Earth to spend $12 to see this movie, and the studio will stop at nothing to make sure that Ron and the Channel 4 News Team haunt our dreams.
Next up? Will Ferrell and David Koechner will stop by the 6 PM ET edition of SportsCenter tomorrow night to serve as hosts. It won’t be the first time that Ron Burgundy has teamed up with ESPN, and if this movie makes hundreds of millions of dollars as expected, I’m sure it won’t be the last.
UPDATE: It turns out that Ron Burgundy’s gig on SportsCenter has been “cancelled in light of the potential implications of any news from the State Attorney’s press conference in Fla.,” according to David Scott from ESPN. That of course refers to the expected announcement regarding the sexual assault accusations against Florida State QB Jameis Winston.
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Hey Paramount, you know what else I’d like to see Ron Burgundy in? Anchorman: The Legend Continues. You know, before I’m so ridiculously overexposed to him that I have absolutely no interest in the sequel by the time it opens.