YG has officially joined the fashion industry. Today, the Compton rapper released his full 4Hunnid brand Spring/Summer 2017 collection, and it’s set to hit 400 stores nationwide. YG initially unveiled some of the gear for his new line back in February 2016, partnering up for a test run with skate wear powerhouse Zumiez who declared it the fastest selling test order in the company’s history.
According to 4Hunnid Clothing Creative Director Gavin “Mizzle” Mathieu, who spoke to WWD, “People always thought of 4Hunnid as merch, so we want to present it in a different way for people to perceive it differently. We really want to create a fashion brand.” Adding, “For us it’s taking our culture and the environment that we grew up in and teaching society and the consumer how to respect the originality that comes from where we come from.”
The 4Hunnid line is set to be presented during New York Fashion Week next month, and until then you can cop a whole grip of graphic T-shirts and hoodies from the line from Zumiez for anywhere between $38 to $72. Look out for a whole array of plaid trousers, jackets, sweatshirts, T-shirts, hats and other lifestyle accessories to come in the near future
You can catch a glimpse at some of the best looks from the collection below.