Where Amazing Happens

Clip Of The Day: Mel Gibson NBA Encouragement Parody

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After the resounding success of the NBA's "Encouragement" campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it.

Where Amazing Happens

Clip Of The Day: Lindsay Lohan NBA Encouragement Parody

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After the resounding success of the NBA's "Encouragement" campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it.

Where Amazing Happens

Where Amazing Truly Happens: NBA Encouragement Parodies

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After the resounding success of the NBA's "Encouragement" campaign, where they had current people talking to NBA superstars when they were younger, you were hoping someone was going to take this idea and run with it.

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Meet The NBA’s Marketing Genius

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By now, you're probably well aware of the NBA's "Encouragement" campaign, the latest iteration of Where Amazing Happens.

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Sneak Peek: Amar’e Stoudemire’s Where Amazing Happens Commercial

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After seeing a young Kevin Durant talk to the future, check out the next installment of the NBA's Where Amazing Happens campaign called, "Encouragement.


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