Without the proper buzz window and overdriven promotion, releasing an album in these dire times could be a wasted effort. Good thing the folks over at Def Jam have a bulletproof blueprint that no penny pincher can shoot down. By deviously planting unforeseen albums in stores during the holiday hustle-n-bustle, they're bound to scan a few discs just of the principality. Let's envision the scenario:
Example A is 36-year-old male who runs into Best Buy to pay off last few dollars for the plasma TV his wife always wanted. Due to panic-stricken customers and the stressed teenagers forced to endure the breath of hell over nitpicky details like mislabled DVD box sets, Example A is going to be in line for a while. As he people watches to prevent succumbing to a ghastly boredom demise, he notices the new album from Ghostface Killah, Apollo Kids. Sure he enjoyed the sounds of Ironman during his college heyday, but that was years ago and as far as he's concerned, MP3 is a company who sends him bills every month. Now that he's briefly trailed off into a memory lane with the smell of blunt fog clouding the room as "Camay" plays softly in the background, he decides to tempt fate and see if GFK can bring his life a bit of nostalgia once again. And just like that, one unit has been shipped and sold.
That's how it goes, right?
Hellllll. To. The. Nah. You fuddy duddies don't buy CDs no more. But here's your Def Jam Christmas bundle of joy for 2K10 in case you get your mind right.
Artist: Ghostface Killah
New Album: Apollo Kids
Last Album: <a href="http://smokingsection.uproxx.com/TSS/2010/01/the-fifteen-best-hip-hop-albums-of-2009">The Wizard Of Poetry: In Emerald City</a> (2009)
Synopsis: Ghostdini rhymes get packaged up in the waning days of the year to save Hip-Hop yet again.