JAY-Z: From Marcy to Barclays


The first ever Rocawear commercial is a retrospective of Shawn “Jay-Z” Carter’s journey: From a kid growing up in the humble projects of Brooklyn, to aspiring to make music, and eventually making history.


2.7 The Cooler

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Porn Star Jada Fire Announces Retirement [News One] M.

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Rocawear Pulls Occupy Wall Street-Themed Shirts

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Streetwear often pulls from pop culture and current events to create cashflow by selling products customers easily identify with.

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Jay-Z “Partnering” With Pharrell’s Billionaire Boys Club

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While everyone's watching The Throne, Jay-Z just expanded his ever-growing empire by brokering a deal to buy Pharrell's BBC clothing line.


Kendrick Lamar For “That’s Rocawear”

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Kendrick Lamar goes in over Jay's "What We Talkin' Bout" for the "That's Rocawear" viral campaign.


Rocawear x Peanuts

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Rocawear & Peanuts are not to be outdone by other comic strip appearances on apparel collections.

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Video: Jay-Z Speaks On Rocawear Commerical Concept

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Shawn De La Ghetto speaks on the Spike Lee directed commercial which will commemorate Rocawear's ten years in the clothing game.


Rocawear Barbies By Mattel

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There are those who like to do their Christmas shopping in July.

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Jay-Z x Rocawear R+ Sneaker

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Set to release in June, recently released shots of Rocawear's R+ sneaker.


“I Will Not Lose…”

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Those who persevere from adversity shine brightest.

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