New iPhone Rumors Hint That Rose Gold is No More

08.11.17 4 months ago

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The many colors of the iPhone have divided Apple’s fan base for years. But, love it or hate it, rose gold is one of the more popular case colors. However, a new round of rumors are claiming that the iPhone 8 will be doing away with it in favor of “copper gold,” i.e. bronze.

The rumor, coming from YouTuber Danny Wingert’s display of supposed iPhone 8 mockups, shows off iPhone 8s in the expected white and black, but instead of gold, or the more popular rose gold, there’s a bronze version. Supposedly, these will be the only three colors when the phone ships.

Of course, that’s a bit up in the air, and it’s worth noting that come September, Apple is expected to announce a whole bunch of iPhones. It’s unlikely that the “business class” iPhones will lack the past color schemes — especially when they sell well and when Apple has the manufacturing capacity in place. That said, the rumor is credible to longtime Apple watchers for several reasons. Here’s one: Apple wants the iPhone 8 to be a shift in the line, catapulting the iPhone back to the forefront of the world it created in 2007. Repeating past color schemes would imply the iPhone 8 is just a new edition of the same old thing, not something entirely new.

On a more practical level, Apple is fully aware that the iPhone is as much a status symbol as a piece of technology. From a marketing perspective, offering an ‘exclusive’ color to iPhone 8 purchasers would cater to that particular urge, like it or not. Hey, some people need to feel special. We’ll see just what Apple has in store come September.

(Via Cosmopolitan)

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