It's Still Real To TMZ, Dammit
DC Universe Online Goes Free Next Month

‘X Factor’ Debut Ratings Only Okay

By 09.22.11

“American Idol” pulled in 26 million viewers with its new panel of judges last season, so I figured that Simon Cowell’s “X Factor” would be equally as successful, especially with the way the British version crushed its predecessor  “Pop Idol.” Well, not so fast: “X Factor” pulled in “only” 12 million viewers in its debut last night — very good numbers by industry standards, but well below what was expected given the hype.

X Factor debuted to 12.5 million viewers and a 4.4 adults 18-49 rating, while ABC’s Emmy-winning Modern Family delivered 14.3 million viewers and a whopping 6.0 series-high rating. The reality competition drew about half the audience of the most recent season opener of American Idol (which delivered about 26 million viewers and a 9.7 in the demo), a point of comparison that’s inevitable, but also arguably unfair given the top-rated legacy of the other show.

X Factor was significantly higher, however, than the debut of NBC’s fall singing competitionThe Sing Off, and was higher than the debut of Hell’s Kitchen in the slot last year. While a one-hour Modern Family not only won the night, but was up 18 percent from its premiere last fall. [EW]

I have a hard time accepting that ratings that big could be disappointing. “Community” and “Parks and Recreation” return tonight, and they’ll be lucky to get 4 million viewers (probably closer to 3). God, that’s depressing. I’d rather tour Ethiopia and Somalia than look at TV ratings all day.


Join The Discussion


Join the discussion. or Register