‘Playboy’ Might Be Bringing Back Nude Photos With Hugh Hefner’s Son In Charge

10.26.16 1 month ago 9 Comments

Playboy

As we are wont to do, millennials (or at least, the millennial aesthetic) took over Playboy in February, banishing nudity from its pages in favor of a Snapchat-inspired redesign that made the iconic soft-core porno mag feel a bit more like a bus ad for dungarees or pouty lips. Nostalgia drunk bros (myself included) and people without modems were saddened by the news, but the numbers people with their pocket protectors and the business executives with their pocket squares swooned because now they were free to pursue less shameful placement on magazine racks (still a thing in the far flung reaches of the badlands, or so I hear tale of) and branding deals.

But now, the son of Playboy founder Hugh Hefner (who at 90 has stepped down from his role as Chief Creative Officer due to health concerns) has taken a leadership role with the company, and it seems like he’s hellbent on avenging the de-boobing of Playboy and the desecration of his father’s legacy of sin. Cooper Hefner, the 25-year-old incoming Chief Creative Officer and an actual millennial, has been an avowed critic of the cover-up-and-cash-in strategy, but he may not be able to change much.

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