In the pugnacious video for their new single “Friendly Fire,” LA rap duo PartyOf2 air their grievances with each other like a Festivus celebration (maybe they got the idea from our interview in March).
The “freestyle battle” is presented as a political debate — think Hamilton — which ties into the theme of their just-announced debut album, Amerika’s Next Top Party! The album is dropping on October 17th; “Friendly Fire” is the second single after “Just Dance 2,” released in August.
In the press release for “Friendly Fire,” Jadagrace and Swim said, “‘Friendly Fire’ is an homage to the hip hop we both grew up on. From Slick Rick to Biggie, storytelling is essential to hip-hop, and we want to keep that torch alive. We sat down together and wrote down all of our insecurities, then we traded papers and wrote disses, poking fun at our most vulnerable and weak spots. This record is a lyrical exercise. We’re sharpening our swords by throwing shade.”
The duo has built a reputation for bucking convention while paying homage to the foundations of hip-hop.
Watch PartyOf2’s “Friendly Fire” video above.
Amerika’s Next Top Party! is due on 10/17 via Def Jam Recordings. You can find more info here.
