When you think of Kevin Durant, you think of a ruthless scorer whose life goal is to win an NBA championship. You think of the skinny kid who went to Texas, the budding star in Seattle who turned into the superstar in Oklahoma City. You think of his decision to leave the Thunder to join Golden State, making an unprecedented move in which he left a really good basketball team to join a squad that won 73 games the year before.
You think of the clutch shots, you think of the fact that he scores so easily, you think of the fact that he seems like he is capable of scoring 50 whenever he wants, but he’s so cerebral that he wants to pick his spots instead of fill it up.
I would like to suggest that you start thinking of him as a spectacular Twitter user when you hear his name. Sure, stuff like this is nice, but ultimately not memorable…
… nor are the retweets of brands and generic “Hey, my team won, ain’t that cool?” tweets that you see out of every athlete.
Instead, let’s get in a time machine and go back to before Durant was KEVIN DURANT. Let’s go back to when he was still just a young NBA player who made his Twitter bio “IM ME, I DO ME, AND I CHILL” and used Twitter like, you know, a person. Not some athlete who went to Athlete Social Media School™ and learned how to tweet like everyone else, just a dude with a cell phone and access to the Twitter app.