The latest “viral” marketing video for X-Men: Days of Future Past uses the 50th anniversary of JFK’s assassination to wet your beak with Magneto’s wacky antics. I’m nothing but wholly supportive of marketing like this. Using a national tragedy to get people excited about your movie/brand? I liked it with Cloverfield and I like it with this. Welcome to the future, squares! Postmodernity is king, advertising is art, JFK’s corpse is stuffed with raffle tickets and I’m throwing turds at the masses from my hoverboard!
Can’t Hollywood find a middle ground on historical fiction? Somewhere between Cold Mountain and Abraham Lincoln: Vampire Hunter there’s a few good Comic-Book-Character-Killed-The-President kind of stories that I would aggressively fund. Magneto kills JFK: go. Ronald Reagan is a serial killer: sure. Elvis is a shapeshifter: yes please. Mother Teresa killed Princess Diana: full speed ahead. Intertextuality or whatever.
Via Film School Rejects.
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