‘Family’ Director Laura Steinel Tells Us How She Pulled Off Making A Sweet, Juggalo-Infused Indie-Comedy

The Film Arcade

When I sat down to watch Family I wasn’t expecting much. I knew that it was an indie comedy with a Juggalo angle, and I couldn’t imagine that a nice little dramedy starring the blonde lady from Orange is the New Black (Taylor Schilling) could possibly do right by one of America’s oddest subcultures. There are many ways to do a bad Juggalo take.

I figured it’d be either a skin-deep depiction at best or wildly misguided one at worst, Juggalos played either for cheap laughs or for cheap feels — butt of the joke or easy redemption story. This to say nothing of the natural logistical challenges. The kind of people who become Juggalos (that’s fans of horrorcore rap group Insane Clown Posse, for those not in the know, though it goes much deeper than that), almost by definition, are not the kind of people who act in indie films. The groups are diametrically opposed. One defined by their proximity to and participation in the coastal cultural production complex, the other by their complete separation from it.

Juggalos are also just difficult to understand in general. I barely understood them myself before we went to the Gathering of the Juggalos (Juggalo Burning Man, basically) to shoot a documentary in 2013 (Whoop Dreams). Not that I’d call myself an expert now, despite all I’ve learned.

To my surprise, Family writer/director Laura Steinel does an incredible job capturing who Juggalos really are. Which, just as impressively, she manages to incorporate into an otherwise accessible family comedy about a 13-year-old girl who doesn’t fit in. Taylor Schilling plays Kate, your classic bitchy career woman who works at a hedge fund and has little time for social graces. She ends up having to babysit Maddie (Bryn Vale), her 13-year-old niece who’s sick of trying to fit in. Schilling and Vale do consistently comic, nuanced work in roles that could’ve easily been dull sitcom tropes.

“I grew up in New Jersey, and I’m kind of fascinated by countercultures and the kids that hang out outside of 7-Eleven, because that was me,” Steinel told me in an interview this week. “I would say I grew up with a few closet Juggalos.” She adds, “I had just written Family when I saw this documentary about Juggalos. I did a second pass to incorporate the Juggalo aspect because it felt like, what’s the scariest thing your 13-year-old girl can go want to do? Become a Juggalo felt like that was at the top of that list.”

The natural contradiction of Juggalos is that they can be sweet and accepting and nice almost to a person, and still a little terrifying. When I attended the Gathering, I’m fairly certain I would enjoy hanging out with the people I met there more than I would people at Burning Man, and they were all extremely nice to us. We also filmed a guy who let strippers bite off his nipples. So yes, doing justice to that is a challenge.