Seth Rogen Joined Forces On Stage With Bell Biv Devoe To Raise $900,000 For Alzheimer’s Awareness

When Seth Rogen goes to bat for charity, he really swings for the fences. The actor and wife, Lauren Miller Rogen, hosted the third annual Hilarity For Charity event on Friday. The event featured an all-star group of attendees and managed to raise $900,000 for Alzheimer’s awareness. From Variety:

The event, hosted by Rogen and his wife, Lauren Miller Rogen, raises money for Alzheimer’s causes in association with the Alzheimer’s Assn., including research studies, an online support group for Alzheimer’s caregivers under 40, awareness efforts including a campaign to raise awareness among women, and the organization’s Alzheimer’s and Dementia Care Relief Grant Program, which Miller Rogen excitedly announced onstage at the Palladium.

Rogen rolled through the carpet early in the evening, but remained in spirit, as he left behind a cardboard cutout outside for friends to take selfies with before heading into the party.

The event carried a prom theme with it and was highlighted by a performance by Bell Biv Devoe, supported by some entertaining appearances by Joseph Gordon-Levitt and Sarah Silverman. From The Wrap:

Seth Rogen and wife Lauren Miller Rogen joined Bell Biv Devoe on stage for an “if you can dance like it’s 1990, you can come on stage” finale to a night that raised over $900,000 for Alzheimer’s research in a 1980’s themed variety show prom.

“Do Me”, “Poison”, and “When Will I See You Smile Again?” finally got people out of their seats as Bell Biv Devoe progressively stripped down from vintage suit and vest fashions to “Boston Strong / 617” branded BBD t-shirts.

Unlike most proms, this one had Sarah Silverman (in a school girl outfit) talking about (Warning: rated R material imminent) divine ejaculation, Joe Gordon-Levitt covering No Doubt’s “I’m Just a Girl”, and Craig Robinson as an impressively fun bandleader. Watchout, Roots crew.

You can check out video of the performance below via The Wrap and I guess start saving to attend next years event. Tickets for this one went up to $1,000 dollars, with the lowest at $150, and netted over $800,000 for charity before the party even started.

(Via The Wrap / Variety)