Since joining the streaming wars back in June in 2015, Apple Music has had some hits and misses (we even tried the streaming service for ourselves shortly after its debut, and enjoyed some of the features it offered): there was the controversy with Taylor Swift and getting the company to pay musicians; the exclusive release of Drake and Future’s still talked about collaborative project, What a Time to Be Alive and, more recently, the exclusive release of the former’s fourth studio album, Views.
Now, Apple is looking to revamp its streaming service to make it more intuitive for users, Bloomberg reports. The story cites several anonymous sources that claim that a major Apple Music redesign is in the works, and is being led by Nine Inch Nails frontman Trent Reznor and content head Robert Kondrk (which makes sense considering the two oversaw Beats Music’s transition over to Apple). Through the rebooting, Apple also hopes to “better integrate its streaming and download businesses and expand its online radio service.” It’s also rumored that more live radio stations will be added to the platform, after the success of Beats 1.
The revamp is expected to be unveiled at Apple’s Worldwide Developers Conference in June.
(Via Bloomberg)
