After ruling the headlines in recent weeks, Apple Music is finally here. First, Taylor Swift wrote Apple an open letter, which caused the company to reverse course and pay artists during the initial three-month free trial period. Naturally, she followed up by gifting them 1989. Exclusives such as Pharrell’s new single, “Freedom,” and Dr. Dre’s classic album, The Chronic, have been announced, while Beats 1 Radio programming was revealed to include various celebrity hosts and an exclusive interview with Eminem.
None of this matters, however, if Apple Music can’t deliver on its initial promises:
- Better recommendations for artists and playlists
- Highlighting new artists and releases
- Compelling live programming, featuring Beats 1 Radio
- Seamless integration of ripped / purchased music with 30 million tracks available for streaming
Let’s tackle each feature individually.