When was the last time you had Cinnabon? For me, it was eight years ago at the Las Vegas airport before an early flight. It was the greatest meal of my life, although this glowing review might’ve had something to do with the events of the previous night. No further comment, your honor. Anyway! There is a 98 percent chance that my Cinnabon-less streak will be snapped today, following Monday’s episode of Better Call Saul.
“Nippy” is the first time we’ve checked in on Cinnabon Gene, a.k.a Saul Goodman, a.k.a. Jimmy McGill, since season five’s “Magic Man,” when he’s spotted by Jeff the taxi driver. (If you were confused why Jeff looks different than the last time we saw him, that’s because he was recast between seasons.) Since then, the real-life Cinnabon location in Albuquerque has shut down, requiring the show to rebuild the store from scratch.
“We had incredible help from wonderful, talented Cinnabon people who not only got it up and running, but also showed the actors how to do their thing,” Saul writer and executive producer Alison Tatlock told the Hollywood Reporter. It was a crafty business decision, based on the number of people who are now craving a calorie-soaked cinnamon bun, myself (and ol’ Jerry / Garry / Larry from Parks and Recreation) included.
— 乇ㄒ卄卂几 (@Ethan_Thatsme) July 26, 2022
— Daniel Moncada (@DanielMoncada80) July 26, 2022
— better call saul spoilers (@odenhead) July 26, 2022
— Saul Goodman⚖ (@itsSaulGoodman) July 26, 2022
How much did Cinnabon pay #BetterCallSaul because this product placement is absolutely working on me.
— Edward (@Eddyc85) July 26, 2022
— ۞ Roberto ۞ | BCS SPOILERS (@bobuc05) July 26, 2022
I just watched an hour long Cinnabon commercial and it sorta ruled #BetterCallSaul
— goblinous goblin (@egginton_) July 26, 2022
Vince Gilligan created Better Call Saul with one thing in mind. To create the world's greatest advertisement for Cinnabon the world had ever seen, and by god did he deliver x
— Max – The People's Champion 🦈 (@GongWe) July 26, 2022
— The Great Clement (@ClementJ64) July 26, 2022
— Lee Bey (@LEEBEY) July 26, 2022
This is not sponcon for Cinnabon, but if Cinnabon wants to give me free food, I’m available.
(Via the Hollywood Reporter)