After Jordan Brand stole the show at February’s All-Star Weekend with an array of unique and engaging installations throughout New York City and Brooklyn, it was easy to assume the world’s leader in innovative basketball apparel couldn’t possibly top itself. After all, what hoops experience could be better than the All-Star Experience at Pearl Pavilion?
But Jordan Brand didn’t become a global sensation by staying domestic; its impact has long been felt overseas. With that in mind, JB will continue celebrating 30 years of athletic excellence by taking the party to Paris. Four unique experiences honoring the greatest moments and shoes of Air Jordan’s storied history will be installed throughout the City of Light next month.
The Palais de Tokyo will host the festivities from June 12-14, showcasing the full array of Jordan athletes and allowing visitors to see how they stack up to the G.O.A.T. Attendees can step into Michael Jordan’s shoes and recreate his iconic ‘Last Shots’, test their skills in the brand’s latest performance footwear and become part of the story through an array of interactive installations.
Ever wanted to know what it was like for a collegiate MJ to give North Carolina the 1982 NCAA Championship? Visitors will be able to find out, just like they did in New York City a few months back.
But an even bigger draw for sneakerheads will be exclusive releases in conjunction with the 2015 Quai 54 World Streetball Championship. Hosted by Jordan Brand and Nike Basketball, this annual event is one of the world’s largest streetball competitions. Since its inception in 2003, Quai 54 has expanded to include all aspects of streetball culture, with thousands of attendees, special guests and the best outdoor players from more than 10 countries battling in a stunning Parisian setting.
Let’s just say you’ll want to get your hands on these kicks.
Throughout the weekend celebration, consumers can purchase exclusive Quai 54 products from Nike Basketball and Jordan Brand, including the Air Jordan XX9, the Air Jordan XIII Low and the Nike LEBRON Soldier 9.
Elephant print Air Jordan XX9s? Yes please.
Classic Air Jordan XIII Lows with a pattern resembling Eiffel Tower blueprints? We’re salivating.
LEBRON Soldier 9s with Quai 54 logos? Do want.
All Quai 54 shoes will be sold exclusively in Europe, starting on May 30 for the Air Jordan XX9 and Nike LEBRON Soldier 9, and starting on June 13 for the Air Jordan XIII Low.