The sneakerheads at Nice Kicks did some legwork to refute the rumors that Ball’s ZO2 Prime had sold 5,000 pairs in as little as four hours after its initial release. Like most internet rumors, that turned out to be bunk. Matt Halfhill over at Nice Kicks explained in a post how they figured out the number is much, much lower.
Basically, Halfhill ordered a pair a few hours before Chad Johnson ordered a pair and posted his confirmation email on social media. By Halfhill’s count, just 34 total transactions on the entire Big Baller Brand site had occured between those two orders, and that could have been for shirts, hats, and anything else there that isn’t a pair of very expensive shoes.