The Martian narrowly missed repeating its number one at the box office three weeks in a row this week, as Goosebumps came out on top with $23.5 million to The Martian‘s $21.5 million. If that sounds a little low for a number-one movie that’s because it was, with none of the four new releases doing spectacular box, and Guillermo del Toro’s Crimson Peak even being called a flop.
“It’s like a literal traffic jam on the freeway and everyone is just jockeying for position,” said Paul Dergarabedian, senior media analyst at Rentrak. “Every weekend it seems like four new movies are opening and there’s a cumulative effect of adding movie after movie. The box office pie can only be split so many ways.” [Variety]
I included that quote solely because it’s so mystifying. Can anyone tell me what a “literal traffic jam on the freeway” looks like? Is it like jam on toast, but a freeway? “You see, movies are like cars, but also like horses, and pie, and that’s why many of this week’s releases didn’t do very well.”