Warner
Did you know Wonder Woman arrives in theaters a little over a month from now? On June 2, 2017, Princess Diana of Themyscira will get her first live action movie. Wonder Woman will be the first superheroine to have her own solo film since DC and Marvel reinvigorated the genre and started their own Cola Wars™ for audience eyeballs and wallets. This is a big deal. Wonder Woman has been around for over three-quarters of a century. Yet, unlike the other two pillars of the DC Trinity (Superman and Batman), she’s been relegated to animated films, television, and a minifig appearance in The LEGO Movie franchise. Even folks who have never picked up a comic book in their life know who Wonder Woman is and that she stands for feminism. Or, if the F-word freaks you out because you bought into a toxic idea of what feminism is, she stands for equality.
But if you didn’t know Wonder Woman starring Gal Gadot was coming out in 36 days as of today, no one could blame you. Warner Bros. has been weirdly reticent about the marketing campaign for one of the most iconic superheroes in the world. The hype should be off the charts. But, as Shana O’Neil points out over at SyfyWire, it isn’t. When Suicide Squad came out, you couldn’t escape the world’s worst heroes. They were everywhere, despite the average audience-goer knowing only who Harley Quinn and the Joker were due to pop culture osmosis. Everyone knows who Wonder Woman is. Yet a quick look at the playlist for Suicide Squad vs. Wonder Woman on the official Warner Bros. YouTube page is as different as night and day.
YouTube
Approximately a month before Warner Bros. releases one of their biggest films of the year, one that will go down in entertainment history one way or another simply for being the first film starring Princess Diana, the company has released three trailers and two “Tilt Brush” videos explaining the concept art. At the same point in the marketing cycle for Suicide Squad, the villainous flick already had three trailers, four TV spots, a “Buy Advanced Tickets” promotional video, and fun little biographies for each member of the team. That’s a hell of a lot more promotion for a B-string list of heroes (at best) than for WONDER WOMAN.
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My guess (hope?) is that they are waiting until GOTG2 is released next weekend, and then the marketing will ramp up…I mean, what the hell else could WB be doing?
Bingo. This article is nothing but gender baiting
Hoping to catch a female fish?
Not sure I agree with this. I’ve seen PLENTY of adverts for WB’s upcoming King Arthur movie and NOTHING about WW. This sounds like they’ve seen it > it’s a turd > and they’re brushing it under the rug.
The movie comes out in June. It’s April, and I’m sure the studio knows GOTG2 will be huge. So why try to heavily promote now when it’ll be buried. Mid May they’ll start pushing it harder
King Arthur comes out in two weeks, compared to Wonder Woman which comes out in five. I didn’t start seeing TV spots for King Arthur until last week, honestly.
Exactly, King Arthur comes out in 2 weeks and Alien Covenant, Baywatch, Pirates: Dead Men Tell No Tales come out before WW. Alien has just started ramping up.
Guardians is going to be the only thing on people’s minds the next couple weeks.
yuk’s right, it’s gonna be a turd
Could it be because WB know’s the Disney/Marvel nerd force will blast the shit out of it, no matter if it’s good or not. There are only 4 good Disney/Marvel films–Iron Man–Cap America 2–The Avengers–GotG. That’s it. The rest are hokey AF and have the same structure.
4 is still better than zero.
¯\_(ツ)_/¯
All the Marvel films are good with only Thor the Dark World being a disappointment. But even if we go by your inaccurate assessment that’s three more than DC. I’m hoping that Wonder Woman breaks that string of disappointing films.
Marvel has consistently put out films that fans enjoy, while WB keeps flubbing again and again. I think it has to do with the team of producers, directors, and actors that Marvel has collected (thanks Disney). That being said, The Dark Knight trilogy is the greatest superhero saga of all time.
Hopefully it’s because they realized, “Holy hell this movie sucks balls! We need to promote the s— out of this thing so people will actually see it! Ugh, Leto, WTF!?” whereas Wonder Woman is actually a good movie they have some confidence in.
Warner Brothers has reported a budget of 100-120 million, and probably another 20 for marketing, plus she’s an important part of the DCEU and upcoming Justice League films, which all have astronomical budgets
So basically you’re saying Warner Burger is risking losing close to half a billion dollars all together by wanting WW to fail because of vagina?
The general audience didn’t know what a suicide squad was. The beginning of that movie held the audience’s hand through all sorts of nonsensical exposition. I don’t believe they need to do that with Wonder Womans audience. Shes one of the Trinity, DC ain’t trying to submarine her movie.
They’re probably hesitant to continue pouring tons of resources into it seeing as how everything DC does is hot garbage.
I normally get a lot of comicbook related emails (I subscribe to both Marvel and DC mailing lists) or ads on the various social media sites. I can’t go a day without seeing a Unite the League promo gif.
The only thing I’ve gotten that is Wonder Woman related was from Regal theaters encouraging me to buy a Wonder Woman Platinum pass (I think that’s what it’s called) that allows you to see the movie once a day, every day for it’s initial run. It’s $100 by the way, and pretty bad-a** looking, and I was legitimately torn about purchasing it. I have been encouraging all of my friends who are even vaguely interested to go see the movie in theaters, not just because I think it’s going to be very good, but also because the only thing ‘Hollywood’ understands is money, and I don’t want this to be an example of failure.
/wank
Not for nothing, she was clearly the most badass part of Batman vs Superman. She got a hell of a commercial with that never ending third act.
Gender baiting ass article
The screenshot compares a film coming out in 36 days with one that is “currently playing in theatres” 🤔 could that possibly be a reason why the film later in it’s realese has more trailers. Let’s just ignore the fact that a lot of those videos were solo pieces introducing the large cast
The major issue I have with this article is the comparison to Suicide Squad. While yes, an argument can be made examining an apparent lack of promotion for Wonder Woman, that argument can get muddied by including too many arbitrary details. As others have stated, Suicide Squad was a completely unknown property outside of comic book fans before the movie came out. Furthermore, if you’re gonna compare Youtube pages, it helps if the caption for Suicide Squad doesn’t say “Now Playing”, as to confirm the obvious, that the movie was already out, so all the TV spots ALREADY CAME OUT, and furthermore, is there any major character we’re really supposed to care about in Wonder Woman besides Wonder Woman? Whereas Suicide Squad boasted no less than a dozen central characters, hence the catalyst for doing individual character videos for each of them!
Beyond that, I don’t really know where I stand. I kinda feel like this is just fans panicking for the sake of panicking. All the armchair speculation can potentially take the fun out of things, and we ultimately won’t know what’s what until the movie is out. Some fans just want to have a mindset that Warner Bros is always going to do them wrong, and they genuinely prefer to put themselves in a mindset of defeatism. We’re not loyal to individual films anymore, we’re loyal to brands. For all the hype that’s built up for Wonder Woman since last year’s comic-con footage, a lot of us are ready to throw that by the wayside, because we want to complain about something. At least this article is saying to fans, “you’ve been waiting for this movie, make sure people know about it.”
I’m a little surprised to hear it’s going to be out in a month, I thought they were still filming it. Not to worry though, I’m sure it’ll be just as shitty as the rest of the DC movies.
The writer here doesn’t even care if the movie is good or not. She ends by saying basically “spend money to go see it to teach them a lesson!”. What lesson? Clearly they don’t care about money because they hate women more than money, which is why they obviously decided to make a WW before The Flash, Cyborg, Aquaman, Batman and Green Lantern. And I’m sure they’ll also try to tank that Batgirl movie they just greenlit *wanking motion*
The most brilliant part of this trash clickbait article is the set up. Now no matter what happens, they gave fodder for months. If it succeeds we’ll get dozens of “Here’s 80000 other women superheroes they need to make movies of right now! Stay woke!!”. But if it underperforms or bombs, they’ve got the “sexist!” base covered. It’ll be Ghostbusters all over again
How about this? We’ll go see the movie if it’s good regardless of gender, and the studio wants to make a successful film, regardless of gender
And you just wrote three paragraphs about how “click bait” it is. I hope you feel better.
I buy Wonder Woman comics. I buy Justice League comics. I will NOT go see a DC movie until after it is out and has good reviews. I have been burned to many times. I did not see Suicide Squad until it was on a flight. Batman v Superman killed whatever hype there was in my heart for ANY DC offering. If Wonder Woman is a good movie I will see it. Otherwise DC needs to step up its game.
👆 As a DC comics fan, I couldn’t say it better myself…but I did waste the money for Suicide Squad in theaters. Shame on me I guess.
Sounds like you didn’t want to like BvS.
WAAAAAAAAHAHAHAHAHAHHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAH!!!!!!!
The new Pirates of the Caribbean movie hasn’t ramped up either and it comes out a week earlier.
No promotion (or weak promotion) means the studio has likely decided that the movie isn’t good enough to recoup it’s production costs so they’ve slashed their promotion budget in an attempt to minimize their losses.
That’s so stupid, especially since this article is based off of flawed information.
Maybe WB is smarter than you think. Maybe they want the feminists or intelligent onlookers to promote Wonder Woman for free. Then, when nobody is looking…hit mass media like no other, promoting the princess.
The Wonder Woman movie is currently being sponsored by big companies like Pinkberry, Dr Pepper, KFC and Mattel but honestly, the only time I ever see promos for her with those companies is when FANS post pictures of them on social media. No commercials, anywhere. When you go to YouTube and search for Wonder Woman Commercial, only 1970s and 1980s commercials come up. Decades old. Talk about a complete ball drop.
This article might be on to something, however, regarding the character videos on Youtube, this article answers the question as to why WB has fewer for this film. It is a solo superhero film, with a well-known character. “Suicide Squad” was a marketing challenging, and the character videos were an attempt by the studio to familiarize audiences. Both “Suicide Squad” and “Just League” are ensemble films, which by their very definition have more characters.
This article is not on to anything. They have spent more money on advertisement for Wonder Woman than for Suicide Sqaud.
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Highly doubt WB would spend 100 million on a movie and then try to “bury it”.
There was even an “advertisement” (link) on the front page of Google
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You ARE imagining it. Vanity Fair debunked this article. At 5 weeks out, WB had put $2.6m into TV ads for #SS. For #WW with 5 weeks to go? $3m. I saw ads all throughout the NCAA tourney. 3 TV have dropped for WW in the last few days. Not one of the big industry papers have written about any advertising cuts to WW’s ad budget, because they don’t exist. It’s being promoted. Wait for GOTG2 to and King Arthur to open, and WW ads will intensify. This article is fake news.
This article is misleading, specifically because of its reliance on the Youtube playlists. It compares the Wonder Woman page 36 days before the release of the movie, and Suicide Squad’s page well after its release. When looking at the upload dates of the videos, Suicide Squad also only had 5 videos at 36 days before release.
They had then posted one video at 25 days before release, and then proceeded to introduce individual introduction videos for each of the 13 major characters in suicide squad (15 videos overall, Harley Quinn and Deadshot each got two videos) from 20 to 16 days before release. Following two miscellaneous ads after that (a partnered Samsung ad and a Rick Ross song), the remaining 4 videos were posted on the release date.
As of today, Wonder Woman is 34 days away from release, and already has 8 videos, where by that time Suicide Squad only had 5. I still don’t expect Wonder Woman’s page to match the total 30 videos posted by Suicide Squad by the day it is released, but that is because Wonder Woman the movie isn’t a team-up of independent characters like Suicide Squad, and therefore does not need 13 individual introduction videos.
Finally, the article refers to the Justice League movie that doesn’t come out until November, but has 6 videos already. That is also misleading, 5 of those are short character intro’s hyping up the official trailer which was released the day after intros (one of those 5 being Wonder Woman herself). The official trailer was posted on March 25, nearly 8 months before the release of Justice League. Wonder Woman’s official trailer was released about 10 months before its release date (again character intro videos are irrelevant to Wonder Woman).
So when breaking it down, Wonder Woman is being promoted just as well, if not better, than the other two movies being compared to. Also, I’m fairly confident that they plan on releasing more marketing material when Guardians of the Galaxy comes out next week.
However, with that being said, my biggest complaint at warner brothers would be its low budget for the film. Wonder Woman is being praised at because it has the first female superhero movie with a $100M budget. However, all this does is distract you from the fact that this one of Warner Bros’ smallest superhero budgets ever. Batman Begins was generally an underhyped movie, and was budgeted at $150M in 2005 ($190M in today’s dollars). Batman Forever had a $100M budget, but that was in 1995, so it would be roughly $160M in today’s dollars. That terrible Green Lantern movie had a $200M budget, Brand Routh’s Superman Returns had a $204M budget, and Man of Steel had a $225M budget! The only superhero movie in the past relevant history I saw that had a $100M budget by Warner Bros was Constantine, and Constantine is not NEARLY as big of a character as Wonder Woman.
Needless to say, direct your anger at the budgeting and not the marketing.
Thank God for people with common sense.
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This is mostly due to the poor reception (And lower than projected box office gross) of the DC cinematic universe. Warner Bros. is playing a “wait and see” game with the next 2 movies (wonder woman and justice league) to see how they do before they decide to either continue or reboot their cinematic universe, so they aren’t investing as much in marketing in case they need to cut losses. It’s a shame because wonder woman looks awesome but the DC Cinematic Universe is a mess and may be beyond saving
Revisionist history must be fun.
It’s coming out next month? I’m literally shocked. meanwhile Disney has had no problem making sure I know GOTG, Thor, and Spiderman all come out this year.
Do you not watc uhh t.v. or get online? The ads for Wonder Woman are all over.
“Wonder Woman Ad Spending Actually Outpacing Suicide Squad at This Point”
[www.cbr.com]
You can’t go by the limited data you use. TV spots have been regularly released over the past several weeks.
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That’s weird, considering there was an advertisement link on the front page of Google, which gets 3.5 billion views per day 🤔