ice cube

“It Is What It Is” – Review Of Ice Cube’s I Am The West


For a particular generation, Ice Cube isn't Mr. N.W.A. Nor is he AmeriKKKa's Most Wanted. And he isn't seen as the South Central spark plug that wowed audiences--and the PMRC--with his socially conscious brashness. No, for this current young generation of music listeners, Ice Cube is a movie star; a Hollywood super mogul. And it’s not ignorance to his past achievements—some just identify him quicker as the bumbling stepdaddy from Are We There Yet? than one of the founding members of West Coast Hip-Hop. So it’s with trepidation that most will approach “rapping” Cube’s latest release, I Am The West. Because, let’s face it: Ice Cube is a family man now. Not to say that his hood pass has been revoked, but, well, he’s left it between the leather sofa cushions for a while. But let’s not blame the man for trying to rekindle that fervent energy he brought to the gangsta rap table from the mid-1980s through the mid-1990s. On a strictly sonic level, this album bumps. Every song, from top to bottom, should be played with the bass turned to a masochistic 11, preferably with your intoxicant of choice in hand. “Soul On Ice," with its rattling 808s and eerie “ooo-ooo's," features an impassioned Cube spitting, “old money, new money, no money/Don’t try to con the Godfather in Sunny/Don’t try to turn your four fathers into money,” kick-starting the enthusiastic LP. A pair of tracks that feature WC—“Life In California” and “Too West Coast”—include malevolent beats and features from his longtime partners-in-crime, including Sir Jinx as well. And “Hood Robbin’” shows that Cube hasn’t gone too Hollywood, detailing South Central’s continually impoverished conditions during this latest economic downturn: “This adjustable rate—it choked me out/ They gave me a loan and I had no clout/They gave me a house, for me and my spouse/Called my mama and my aunt, ya’ll should refinance.


Ice Cube – “Hood Robbin'”


Going through the I Am The West, I was starting to think Cube had finally turned his back on the hood's perils.


Food For Thought: Conversations With Ice Cube On BET


A few weeks ago, a random appearance of an Ice Cube track brought a revitalized euphoria in many longtime fans but also shed light on the fact that since the explosion of online media, O'Shea Jackson has become less known for his musical achievements and more for his Hollywood endeavors.


Ice Cube Is The Lick, West Side Is The Click!


Out of all of Hip-Hop's pioneers, I'm thankful Ice Cube is still making music.

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