https://www.youtube.com/watch?v=wIiRJnQqOCw
Safelite AutoGlass isn’t really mad at Saturday Night Live for their oddly-specific and creepy portrayal of one of their workers, they’re just disappointed. According to the Safelite AutoGlass Twitter account, the reliable techs that serve six million customers a year across all 50 states are heroes, not weirdos who continually break windshields just so they can hit on a mother-daughter combo after basketball games.
@nbcsnl thanks for the skit. Although we can take a joke, this one was a step too far. Our techs are our heroes. #notcool
— Safelite (@safelite) October 8, 2017
Safelite AutoGlass, which is entering its seventh decade as America’s auto glass experts, seemed to be the victims of verisimilitude more than anything. Beck Bennet’s bald and goateed creeper looks just like the guy in a Safelite ad, smiling like the hero that he is. It’s clear where the inspiration comes from.
https://twitter.com/safelite/status/909945184842125313
There’s already some fan pushback for the auto glass experts after the SNL callout — some are questioning how they could take themselves so seriously. But if anything, it’s only spread brand awareness. I, for one, did not know that Safelite offers the world’s fastest-drying adhesive for quick service or that they can repair cracks big or small on short notice. And before today, I didn’t know that they absolutely do not endorse an image of a worker who crushes windshields at high school basketball games.
