We’d like to say we think this is a total crock, but considering that this is the kind of thing that is exactly Microsoft’s style, we’re unfortunately inclined to give this credence. Even if it’s something that never rears its ugly head in the actual product, it’s probably something they’re messing around with right now.
We here at Gamma Squad happen to think Microsoft should leave well enough alone. Yes, we know developers and publishers are locked in a death match with GameStop over their practices, but let’s look at what will inevitably happen if this is implemented…and how incredibly short-sighted it happens to be.
#5) A Used Game Sold Is Not a New Game Sale Lost.
Let’s start with this mentality, because we’re going to be honest, here: there are a whole lot of games we’re absolutely interested in playing…but $60? Forget it. Even $40 is pushing it. No, the sweet spot for buying games we’re even a little bit leery of is $20 to $30. But if we like the first game in a series, odds are pretty good we’ll be more inclined to pay more for the sequel.
Used games are envoys for the franchise and the developer.
#4) A Lot of Companies Are Out To Kill GameStop…and We Don’t Mean Publishers
Here’s a fun experiment: go to Amazon.com, and type in the name of a game you own. You’ll probably see a little box with Amazon offering you a gift card to trade it in. Best Buy? They want you to trade in games with them, too. Glyde.com wants your trade-ins so badly, they paid some guy to get kicked in the nuts for their ad campaign.
In other words, the used game market is getting more and more competitive with each passing day, as companies start to perceive GameStop as vulnerable. Which it is: they control 98% of the used games market…and all their customers hate their guts.
So the used market is going to change substantially over the next few years.
#3) Friends Loan Games To Each Other, Gamers Rent Games, and That’s How Smaller Games Become Bigger Franchises
Let’s set the used market aside for a moment, and just think about borrowing games. How often do you loan games to your friends? If you’re like us, you do it a lot; if you’re raving about a game and a friend wants to try it, it’s kind of rude not to offer it up for a try-out.
It’s like renting games: if you rent a game and like it, you’ll be more likely to buy it. Cutting off two ways to spread your product through word of mouth doesn’t seem like good business practice to us.
And there’s also that little annoyance, that irritation we feel, because you know what? We bought this game. We own this game. You don’t get to tell us what we can and cannot do with our private property. That’s not the way this works.