Companies using memes to promote their products is nothing new, but what two Colorado groups have done to support Obamacare is really going to get people talking around the Jägermeister machines. The Colorado Consumer Health Initiative and ProgressNow Colorado Education are using a new series of ads for a “Got Insurance?” campaign to promote and show appreciation for Obamacare, or the Affordable Care Act.
But the problem with using humor to sell ideas and products to mainstream America is that sometimes what is hilarious to one person is incredibly offensive to 1,000 other people. While people might not be complaining about an ad that features a man holding a bent bike wheel and wearing a bloody bandage, they might be pretty offended over another ad that has a woman boasting about how easy it is to receive birth control.
Did I say might be? Because I meant that people are very offended by this ad.
And don’t forget Betty Birth Control’s girlfriends who stayed behind at the bar to finish their Red-Headed Sluts.
Others obviously see these ads as jokes, as most people would probably at least chuckle at this “Brosurance” ad that made me cringe more than anything, because BROS.
There are plenty more of the “Got Insurance?” ads, but none of them hold a candle to these strange celebrations of the party life. But between these ads and college football tailgate invasions, at least we’re finally forcing the health care conversation with the young Americans who are eventually going to need new livers.