Today in news that I did not expect but that makes perfect sense for reasons unknown to me: the Pabst Corporation, the people who make PBR, might be the savior for all you Twinkies lovers out there.
C. Dean Metropoulos and Co., the Connecticut-based private equity firm behind blue-collar-cum-hipster-darling beer, Pabst Blue Ribbon, is considering making an offer to buy Hostess Brands, Inc., according to Bloomberg.
“Our family would love to purchase these iconic brands,” Daren Metropoulos, a principal at the Greenwich-based firm, told Bloomberg. “We are actively pursuing this deal as no doubt strategics will also.” Adding, “We have analyzed this opportunity very carefully for a few years now. Shedding the complications of the unions and old plants makes it even more attractive.”
It appears as though this equity firm specializes in rescuing iconic American brands. It helped PBR become the hipster beverage of choice, and has played a part in “revitalizing struggling brands like Chef Boyardee pasta products, PAM cooking spray, and Bumble Bee tuna,” according to the HuffPo piece.
If this does happen and a Twinkies/PBR partnership is formed, I fear that a PBR-flavored Twinkie might break the internet.