A few days ago, ESPN business reporter Darren Rovell tweeted out this logo claiming it was filed for a trademark by Under Armour to be the logo of Nuggets point guard Emmanuel Mudiay.
Under Armour has filed to trademark what looks to be a logo for endorser Emmanuel Mudiay pic.twitter.com/Y6rt1WWswf
— Darren Rovell (@darrenrovell) July 28, 2016
Right from the jump, there was one common theme in response to the logo, and let’s just say it was not good.
https://twitter.com/60CarltonSt/status/758611017119240193
While not everybody saw it that way (personally, I don’t get it), enough people thought it looked like a Nazi swastika that it created a huge firestorm online. I don’t know much about brands, but I do know that if anyone (let alone a whole bunch of people) thinks the logo you designed looks like a swastika, you did something wrong.
Today, Mudiay addressed the controversy on Twitter by tweeting at Rovell and claiming that the logo was not his.
That is not my logo. Come and get it from the source. https://t.co/SGvrqx6OWC
— Emmanuel Mudiay (@emmanuelmudiay) July 29, 2016
Sir, idk where you got that information from @darrenrovell but that is not my logo
— Emmanuel Mudiay (@emmanuelmudiay) July 29, 2016
Seems like that clears that up, right? Maybe Rovell just got bad intel or something. Except it hasn’t cleared anything up, because Rovell tweeted back to Mudiay that that actually is his logo, but Under Armour just hadn’t shown it to him yet.
it was recently filed by under Armour to the us patent & trademark office. Per they they didn't show it to you yet.
— Darren Rovell (@darrenrovell) July 29, 2016
If that is indeed true, it’s really weird that UA would keep Mudiay in the dark and file for a logo trademark without actually showing it to the player it represents first. Maybe he could have pointed out its obvious flaw before they actually went through the trouble of trying to get a patent for it.
Either way, the logo has got to go at this point, as nobody in their right mind is buying any clothing/sneakers that could be misinterpreted as a dang swastika.
