The Sacramento Kings’ ticket sales department are either brilliant or desperate. In an effort to boost poor attendance (the Kings’ are 29th in the league in attendance with 12,424 fans per game), the Kings debuted “Spread the Kings Cheer With Dollar Beer Night” at Arco Arena during the Kings/Wizards game last night.
Apparently, the gimmick worked as the arena drew 16,579 fans and won the game 112-109. The idea was genius since Spencer Hawes bobble-head night supposedly doesn’t move tickets. The move has fired up a little controversy around Sacramento particularly with groups like MADD (Mothers Against Drunk Drivers) and the Department of Alcoholic Beverage Control. There weren’t any reported problems with the promotion and it’s unclear whether they will try it again.
What would be the best gimmick to sell tickets?