Lonzo Ball‘s first shoe deal is done: he signed with himself. Ball announced his first signature shoe on Thursday, and Big Baller Brand is making it without the help of major shoe companies like Nike and Addidas.
The ZO2 Prime got showed off in a video starring Ball himself, who is expected to go in the Top 5 of next month’s NBA Draft. Though many thought Lonzo and father Lavar Ball were bluffing when they said they’d go it alone in the shoe game, they clearly were not.
The shoe itself got some mixed reviews on social media when images first appeared. The price—$495 for the cheapest pair—got roasted in a fitting homage to one of the best moments in internet history.
Of course, the initial release got Crying Jordan’d.