Lonzo Ball Unveiled His Big Baller Brand Signature Shoe And The Price Is Ridiculous

05.04.17 2 years ago 13 Comments

Lonzo and LaVar Ball were not bluffing when they threatened to make their own signature shoe if the big shoe companies like Nike, adidas, and Under Armour passed on going into business with them on Big Baller Brand, not just a typical rookie shoe deal. On Thursday, Ball unveiled the “ZO2 Prime,” Big Baller Brand’s first signature shoe.

The shoe doesn’t look that bad, we’ve seen worse offerings in recent years form the major shoe companies, and boasts features that seem to compete with the big boys of basketball shoe production. The details of the shoe design, via SLAM, are that it has a “python microfiber texture, patent leather heel logos and a gel outsole with a hand-painted DeLorean finish.” I don’t know what python texture is, but it looks pretty comfortable.

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