Markelle Fultz was very excited to go first overall in the NBA Draft on Thursday. So excited he forgot to fill out his Instagram post with the name of the team he actually got drafted by.
Fultz posted a hastily-prepared sponsored post on Thursday night that got published before he could even add in the name of the team that drafted him. The post — which appears to be sponsored by watch company Tissot — went live before Fultz could actually update the content of the post to reflect what happened on draft night.
https://twitter.com/rodger_sherman/status/878066084557062144
Another Twitter user pointed out that Scott Disick did a similar thing for a sponsored Instagram post that was made famous by our own Frankie Greek.
Markelle pulling a Scott Dissick pic.twitter.com/oLTAuIourw
— Jeff McDevitt (@JeffMcDev) June 23, 2017
It’s understandable if this were a post he fired off before the draft itself, but that it happened after he was drafted makes this tough to justify. Even after the top pick was traded from the Celtics to the Philadelphia 76ers on Monday, Fultz had a few days to fill in the blank here and get things in order.
There was little drama about where Fultz was going by Monday night. The Sixers excitedly worked the Washington product out at their facilities on Saturday, and Monday’s trade and Thursday’s selection were mere formalities after the team saw Fultz in action on Thursday.
He’s just a rookie, so you have to excuse his lack of familiarity with branded content and the wild world of sponsorships on social media.
He’ll get it down soon enough, and maybe even take some pointers on social media from new teammate Joel Embiid. It’s safe to say he knows how to have some fun on Twitter and Instagram.
