Nike is celebrating its Air Max sneakers with a events in three cities and a special collaboration with Acronym founder Errolson Hugh. The sneaker company has designated Air Max Day as March 26, and on Friday it announced there will be special sneaker drops and events in Chicago, New York and Los Angeles in a “digitally connected experience” using the company’s SNKRS app.
Nike described an artistic experience in cities around the world featuring art based on Air Max design of the past.
Special shoe drops in New York, Los Angeles and cities will celebrate the Air Max legacy with unique colorways, while Nike will host Nike ON AIR, a design workshop, in Paris, London, New York, Seoul, Shanghai and Tokyo that brings the Nike design process to those in attendance.
From March 22 to April 15, the contest will ask people to imagine a new Nike Air Max, from concept to coloring and, according to a Nike release, a chance at actually putting the shoe in production.
Upon completion of the Nike: ON AIR program, each participant will submit their Air Max concept to a judging panel, including Nike designers and city ambassadors, who will select the top three designs from each city. From there, these concepts will be turned into 3D designs that will go to a global vote on nike.com/onair (in a style akin to last year’s Vote Forward campaign). The most-voted design per city will go into production and be made available at a later date.
Nike and Acronym also teamed up to reimagine the Nike Air VaporMax. Three colorways celebrate “the art of disguise,” featuring a laceless design, Nike Flyknit upper and a modified heel clip. Here’s the Johnny’s Icy Passage colorway.
The shoe also has its own film, which features John Mayer on guitar.
https://www.youtube.com/watch?v=BdPxKPpb63A
The Johnny’s Icy Passage colorway will be in select retail stores for $225 on March 24 and two days later on nike.com and the SNKRS app.
