The new Nike NBA uniforms have been slowly unveiled over the course of the past few months, with teams revealing their new looks with the Swoosh. On Friday, Nike’s officially licensed team gear hit team stores, Nike.com, and retailers across the country, with jerseys, shirts, shorts, hoodies, and everything else with the Nike logo on it finally coming available to fans.
As Nike revealed prior to the launch, there was something special added to each jersey to make for a unique fan experience and offer the opportunity to win rewards. Each jersey has an NFC chip sewn in on the bottom tag, labeled “NikeConnect” and for fans that buy a jersey and download the NikeConnect app, they can scan that chip on their phone and be taken to a team and athlete-specific page, based off of the jersey.
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On game day, if fans tap in to the app, they’ll see a status bar with a countdown to tip-off, pregame video, score updates, or recaps and post-game video, all dependent on when they check in. There’s also an “Offers” tab, which will give fans the chance to win officially licensed gear, exclusive Spotify playlists, NBA2K18 boosts, and even tickets to an upcoming game.
It’s a cool idea to make things a little more interactive and also offer fans more reason to throw on their uniform on game day and support the squad by giving them some exclusive content and connect them a little more to their favorite team and player.
