Joel Embiid has a whole new set of threads to Process and they’re quite stunning. As the NBA and Nike rolls out its new uniform concepts, which will give some teams up to four different threads to wear every game, we’ve seen some pretty ambitious designs from different squads.
The latest throwback concept from the Charlotte Hornets, for example, gives them a chance to dive deep into their franchise history and bring back a pinstriped teal design similar to the one the team wore for nearly a decade. But some of the most interesting looks to have come from the refresh are modeled on throwback themes but bring very fresh looks to the table.
That’s the case with the vibrant new Philadelphia 76ers uniforms that were leaked by Philly sports blog Crossing Broad on Wednesday. The red threads are a great mix of throwback typeface with a modern approach that really pops on Nike’s new uniform template.
Crossing Broad posted a number of pictures to their site on Wednesday of a Joel Embiid No. 21 Sixers jersey.
CB EXCLUSIVE: Here Are The Sixers’ New Red Uniforms https://t.co/v1FkOfQEoB pic.twitter.com/7Ue9r2lDwE
— Crossing Broad (@CrossingBroad) September 13, 2017
I’m a huge fan of the ‘Sixers’ script here, which is sophisticated without getting too complicated to actually read. It even somehow makes the Stubhub ad on the left shoulder match the theme of the jersey, which is an important point in this new era of branded uniforms in the NBA. If the logo of the company paying money to the team looks off on a jersey, people might shy away from buying it. But that’s definitely not the case here.
Whatever process led to this finished product is one to trust in the future. I hope we see this one on the court often this fall.
