The Toronto Raptors are an Eastern Conference best 20-6. They’re coming off the their most successful season since 2001, and have a young nucleus in place that has them primed to remain competitive for years coming. Time for a re-brand? We think so, too. Taking advantage of “We The North” hysteria, Toronto unveiled a new logo in a video released on Friday.
From the team’s official YouTube account:
And here’s a better shot of the shield:
Can confirm that is the new logo. Expect uniforms and a full colour scheme in the new year. pic.twitter.com/G7H9pvZGl1
— Eric Koreen (@ekoreen) December 19, 2014
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We’re normally against generic circular or triangular logos, but this one’s pretty slick. And let’s be honest, putting more emphasis on the “We The North” tag certainly isn’t a bad idea. We just hope the Raptor still shows up in Toronto’s secondary emblems.
What do you think?
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