The Sixers are one of the teams that appear to be on the list of squads hoping to make a push for LeBron James if he hits free agency this summer. It would be a massive win for Philadelphia if this happens, as James would join its talented duo of Joel Embiid and Ben Simmons and make the Sixers arguably the favorite to win the conference going forward.
As for whether James would choose the Sixers is another story. Sure, he is a vocal fan of Simmons (with whom he shares an agent) and has been getting “recruited” by Simmons recently and Embiid for a long time, but there hasn’t been much beyond that.
So thanks to a home remodeling company in the greater-Philadelphia area, a big push is on. Power Home Remodeling bought a trio of billboards in Cleveland that get a message across to James: Come to the Sixers because you can “complete the process.”
these appeared this morning in downtown cleveland 👀 pic.twitter.com/tfoxHqPTER
— drew (@sixersruinedme) February 26, 2018
According to Darren Rovell of ESPN, these billboards are about seven miles away from Quicken Loans Arena and are in succession. The company’s co-CEO explained the rather unique recruiting tactic to Rovell.
“We’re passionate about Philadelphia,” said Asher Raphael, the company’s co-CEO. “We have an amazing city, it’s the best sports town and it’s an awesome place to live. We think the best athletes should want to play here.”
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“LeBron is in the conversation of being the best player of all time,” Raphael said. “We think if he comes to Philly, he gets a couple more championships.”
Time will tell if this works, or even if it impacts James’ free agency decision at all. But Raphael deserves credit, because this is a wonderful idea even if it does not work.
