Trae Young has been having a phenomenal finish to the end of his rookie season. The Hawks guard has exploded into what everybody thought he could one day become and it has many excited at how much better he can be. He’s definitely a piece the Hawks will be able to build around for the future.
One of the ways Young has always been a great prospect is his willingness to take shots in big time situations. It’s garnered him the nickname “Ice Trae,” thanks in part to his clutch exploits and shooting ability. There isn’t a single spot on the floor that Young is afraid to fire away from. He’s one of those guys that, as soon as he crosses halfcourt, he’s in shooting range.
So how do you honor your young star with a clever nickname? Well, give him ICEE colored shoes of course.
“bippity boppity gimme the zoppity.” – Michael G. Scott#IceTrae x #KeepThatSameEnergy pic.twitter.com/ftTRUrFVED
— Atlanta Hawks (@ATLHawks) April 3, 2019
.@TheTraeYoung pulled up with the Ice Trae Adidas N3XT L3V3L tonight. 👀❄️ pic.twitter.com/EK5VRRIQUG
— B/R Kicks (@brkicks) April 3, 2019
The shoes are adidas N3XT L3V3L and they’re specifically made with Young in mind. It has “Ice Trae” on the front and the ICEE inspired colors are a delight. Young has rocked the sneaker for most of the season, and has gotten the chance to show off some excellent PE colorways, but this kind of custom look is a first for the rookie. This also isn’t the first time that Adidas has embraced a young rookie and given him a fun design towards the end of his first season.
Last season, Adidas embraced the Rookie of the Year campaign for Donovan Mitchell and gave him “Rookie?” gear with a quite memorable hoodie. This could be a smart play by Adidas. Getting on the bandwagon of young rookies like Young and Mitchell could be them creating the seeds for faces for their brand when they become later stars.
