Under Armour wants you to go your own colorway with its Icon system. The shoe giant announced Wednesday that it’s allowing customers to upload their own patterns and designs to its system to create a unique look never seen before.
The Icon system gives sneakerheads infinite possibilities in design, allowing them to upload an image and modify it to best fit the look of the shoe. Custom patterns and limited-edition prints add unique styles to shoes once featured in only a few colorways, letting Under Armour customers get creative and find just the right look they need in a shoe made by Stephen Curry.
The Icon system will feature three models for customization—the Curry 1, Clutchfit Force 3.0, and and Highlight. Check out how different the Curry Icons look when they get a custom colorway with the Icon system.
If floral isn’t your thing, why not go for a bit of a chromatic look? Let’s try “fashionable referee” with gold accents.
Still not digging it? How about something that looks a bit like a Transmetropolitan comic book panel was left out in the rain for a little bit?
For the record, I’d wear all of these. But if none of those colorways get you going, you can go try it yourself and find the kicks of your dreams. Some enterprising people have already started trolling Curry and the Warriors with it.
https://twitter.com/12upsport/status/872488489056710657
Oh yes. This should be fun.
The shoes ship by mid-July and there are a limited number of designs they’ll make per day, so be sure to get started on your palate and get your vision out into the world as soon as you can.
