The Grammys are always as much about the crazy red carpet looks as they are about celebrating music, and this year was no exception. And much like the short story ‘The Lottery’ we were all forced to read in high school, every year the masses choose to single out a target for the social media harvest. This year, the lucky winner was Pharrell. Or more specifically, Pharrell’s glorious hat. BEHOLD!
Photo Credit: Matt Sayles/Invision/AP
Definitely a…unique hat. Or so Pharrell thought. But he couldn’t have been more wrong. Unless he was trying to turn his choice of headgear into an internet sensation. In which case, well played sir. Great success!
Arby’s kicked it off by pointing out a shocking similarity.
Hey @Pharrell, can we have our hat back? #GRAMMYs
– Arby’s (@Arbys) January 27, 2014
//platform.twitter.com/widgets.js And you know what, the resemblance is uncanny. Photo Via Corrupted Imaginations
Before long, other brands were getting in on the action.
Plenty of big winners at the #GRAMMYs, but it was @PharrellsHat that won the Internet: https://t.co/b9udVrnaIU pic.twitter.com/12SHaHTnRN
– Yahoo Maktoob Ents (@YahooEntsME) January 27, 2014
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Then – of course – Pharrell’s Hat got it’s own parody twitter account.
Urban Sombrero is my distant relative. #PharrellsHat RT @Seinfeld2000 pic.twitter.com/rfZwyD59hR
– Pharrells Hat (@PharrellsHat) January 27, 2014
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After that, no vaguely brown hat was safe from the social media lampoon. After the jump, decide for yourself: is the greater fashion sin Pharrell’s hat or the fact so many doppelgangers already exist in our collective pop culture lexicon?