After nearly two weeks of Spotify dominating social media’s media algorithm, thanks to their annual Wrapped reveal and the third-party Instafest mock concert lineups, streaming platform Apple Music is looking to snatch back users’ attention.
In an announcement, Apple unveiled a new feature that would be headed to the platform later this month: Apple Music users will experience karaoke re-imagined thanks to the new feature Apple Music Sing. For avid music lovers, the recent subscription uptick may finally be paying off. Apple Music Sing will allow users an immersive experience with their favorite songs’ lyrics and instrumentals across Apple devices. The volume of the song’s lyrics can even be adjusted.
Apple’s Vice President of Apple Music and Beats, Oliver Schusser, spoke about the new feature in a statement, saying, “Apple Music’s lyrics experience is consistently one of the most popular features on our service. We already know our users all over the world love to follow along to their favorite songs, so we wanted to evolve this offering even further to enable even more engagement around music through singing. It’s really a lot of fun, our customers are going to love it.”
Apple Music Sing will allow fans to take the lead or backup to their favorite song and perform duets with their friends. In addition, Apple Music will launch 50 curated playlists featuring the platform’s most popular songs, duets, choruses, and anthems.
