Drake is the king of streaming. Even just looking at Spotify numbers, he’s been the platform’s most-streamed artists on three separate years (more times than anybody else) and he was the platform’s most-streamed artist of the 2010s. His popularity continued in 2021: Billboard reports last year, his music had more on-demand audio streams in the US than the combined total streams of every song from before 1980.
Billboard breaks it down:
“Music released in the 1990s generated 60 billion streams in 2021, which translates to 6.07% of streams; music released during the 1980s accounted for 33.84 billion streams, or 3.42%. Music released before then doesn’t even account for a single-digit percentage point: Music from the 1970s scored 3.51 billion streams, or 0.36% of the total; music from the 1960s had 2.64 billion streams, or 0.27%; and 1950s material generated just 212.85 million streams, or 0.02%. (The market share of music released before that is too small to count.) All told, music released before 1980 accounted for 0.6% of 2021 US on-demand streaming – while Drake himself generated 7.91 billion streams, or 0.8%.”
Looking at other data, it would seem Taylor Swift also beat everything pre-1980 last year (in a notably close call), as Billboard previously reported, “Drake racked up nearly 1.9 billion more on-demand audio streams [in the US] than Swift, the country’s second most-streamed artist, who accounted for 0.61% of all on-demand audio streams.”
While the all-time streaming charts tend to favor new music, there is one song from the ’70s that has thrived: Queen’s “Bohemian Rhapsody” is the only song from the decade in the top 100 most-streamed songs on Spotify (and just one of two from before the 2000s, alongside Oasis’ “Wonderwall“). On Spotify’s official 240-song “BILLIONS CLUB” playlist, which collects songs with a billion streams on the platform, Queen has four songs, while Drake has eight. Swift’s sole entry on the playlist is her Zayn collaboration “I Don’t Wanna Live Forever.”
