Rihanna is expanding her business empire yet again. Today, the “Lift Me Up” singer announced the impending launch of Fenty Hair, the latest addition to her billion-dollar business portfolio, which already includes the lingerie line, Savage X Fenty, the Fenty Beauty cosmetics line, and a collaborative partnership with sportswear brand, Puma. She also announced the launch date: June 13.
“a new family is moving in!,” she wrote on social media. “#fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.
you know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style 💁🏿♀️”
a new family is moving in! #fentyhair is pullin up and it’s time to finally have the hair experience you’ve been waiting for.
you know how much switching my hair up matters to me. I’ve had almost every texture, color, length, from weaves to braids to natural- so I am launching a… pic.twitter.com/2xQ8vd80YQ— Rihanna (@rihanna) June 4, 2024
Fans seemed enthused, but as with just about any Rihanna announcement in the past four years, they also met the news with an increasingly predictable response: More questions about Rihanna’s next album. “You releasing everything but an album!” wrote one fan in the replies. “Is this “Fenty Hair” the name of the new album or???” wondered another. Others simply expressed their excitement for yet another Fenty product to add to the collection.
You releasing everything but an album! pic.twitter.com/pru88ul9Z6
— paulie ⚓️ (@ratedpaulie) June 4, 2024
Is this “Fenty Hair” the name of the new album or??? pic.twitter.com/8PviFoOucP
— wuan (@x_jjh1) June 4, 2024
Fenty skin from face to toe. Fenty beauty on the face, Fenty lingerie, now Fenty Hair. Call me miss Fenty
— Nient.A (@AriesGeyt) June 4, 2024
coming for that double digit billionaire status. now about that album rih pic.twitter.com/Kb79bbujAD
— that girl. (@prettygirlxclub) June 4, 2024
Finally giving up on my dreams of more Rihanna music https://t.co/ThVaQQ2qv4 pic.twitter.com/UufgDAzhWI
— Dene💘 (@DeneCymone) June 4, 2024
Welp. Can’t please everybody, I guess. You can find more information about Fenty Hair here.