The holidays are upon us, and that means finding gifts for everyone on your list. Some people can be a little hard to shop for (are you really going to get Grandpa another golf shirt?), so HBO has given you the easy way out.
With a campaign called “The 12 Days of HBO Now,” fans can now send their friends and family access to a handful of HBO pilots including Game of Thrones, Entourage, Veep, The Sopranos, Girls, Curb Your Enthusiasm, The Jinx, Ballers, The Wire, Silicon Valley, Eastbound and Down, and True Blood through 12DaysofHBONOW.com. Because nothing says “Happy Holidays” like some good old fashioned binge-watching.
In order to appeal to already loyal viewers, HBO has assembled a group of familiar faces from some of their most popular shows, including Andrew Rannells (Girls), Wendell Pierce (The Wire), Timothy Simons and Anna Chlumsky (Veep), and Liam Cunningham (Game of Thrones), and tasked them with singing their own slightly modified verses from the Christmas carol. Because doing that would be pointless if it weren’t captured on video and shared with the masses (kind of a tree falling in the forest thing), HBO’s going to release those videos from today through December 18 on their social media channels. You can keep track of those by following #12DaysofHBONOW. There’s no specific hashtag for when Jonah Jonah’s up his song, but one assumes you’ll just feel it like a disturbance in the force.
By the way, HBO is going to let you submit lyrics for the last verse and Kristin Bauer van Straten will perform it in the final video, which will live on the True Blood Facebook and Twitter pages. Yes, you get to make True Blood Pam say things. It’s Alan Ball fantasy camp with a holiday twist.